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Research papers

Synergistic co-creation

The paper titled Synergistic Co-creation demonstrated the importance of a strategic partnership between the client, market research agency and end consumer, illustrating two case studies wherein the agency partnered with the client to gain insights...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Prakash Dadlani, Deepa Soman
April 20, 2010
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Citation

Dadlani and Soman (2010a, April 20). Synergistic co-creation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/synergistic-co-creation